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    创始人再出山，海底捞要第二次创业？

      发布时间：2026-03-19 02:28:08   作者：玩站小弟   我要评论
    近日，一场人头攒动的宝可梦卡牌交易展上，上演了一幕令人意外的。
    \u003cdiv class=\"rich_media_content\"\u003e\u003cp data-pm-slice=\"0 0 []\" style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e卸任CEO近四年后，\u003c!--SECURE_LINK_BEGIN_0--\u003e海底捞\u003c!--SECURE_LINK_END_0--\u003e创始人张勇再次坐回CEO的交椅上。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e1�日，海底捞发布公告称，�𻂉�日起苟轶群已辞任公司执行董事及首席执行官，董事会主席兼执行董事张勇已获委任为公司首席执行官，�𻂉�日起生效。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e退出一线四年后的张勇，为何要再“出山”？\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-pm-slice=\"7 4 []\" powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-size: 16px; letter-spacing: 0.544px; margin-bottom: 0px; opacity: 0.54; outline: 0px\"\u003e\u003csection style=\"color: rgb(255, 255, 255); font-size: 48px; letter-spacing: 3px; line-height: 1; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cspan style=\"outline: 0px; text-shadow: rgb(137, 129, 103) 1px 1px, rgb(137, 129, 103) 1px -1px, rgb(137, 129, 103) -1px 1px, rgb(137, 129, 103) -1px -1px, rgb(137, 129, 103) 0px 1px, rgb(137, 129, 103) 0px -1px, rgb(137, 129, 103) 1px 0px, rgb(137, 129, 103) -1px 0px\"\u003e\u003cem style=\"outline: 0px\"\u003e\u003cstrong style=\"outline: 0px\"\u003e\u003cspan leaf=\"\"\u003e01\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(58, 122, 174); font-size: 20px; letter-spacing: 1.5px; margin-bottom: 0px; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_0--\u003e靠服务，火锅生意开出三家上市公司\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e1994年四川简阳，四个年轻人，四张桌子，这就是最初的海底捞。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e张勇曾回忆道：“那时我连炒料都不会，火锅味道很一般，想要生存下去只能态度好点，客人要什么速度快点，有什么不满意多赔笑脸。”海底捞的免费擦鞋等服务，便是从此时初见端倪。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e对于更容易陷入同质化竞争的火锅行业来说，张勇的服务态度“歪打正着”，成为了海底捞差异性竞争的有力手段。2016年，海底捞完成组织改革，开始了快速扩张。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e2018年，海底捞在香港上市。招股书显示，截�𻂎�日，海底捞拥有及营运的餐厅数量�家。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px; text-align: center\"\u003e\u003cspan data-mpa-action-id=\"mkestop21xr\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mkestoos1iab\" style=\"font-size: 12px; letter-spacing: 1px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e某海底捞门店。左雨晴 摄\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e上市后，\u003c!--SECURE_LINK_BEGIN_1--\u003e张勇\u003c!--SECURE_LINK_END_1--\u003e的身价一夜之间超�亿元。此后，海底捞将供应链业务、海外业务拆分，\u003c!--SECURE_LINK_BEGIN_2--\u003e颐海国际\u003c!--SECURE_LINK_END_2--\u003e、\u003c!--SECURE_LINK_BEGIN_3--\u003e特海国际\u003c!--SECURE_LINK_END_3--\u003e相继上市，张勇靠火锅生意，坐拥了三家上市公司。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e然而，海底捞的快速扩张，却也让张勇常常感到危机四伏。在上市之前，张勇就曾表示：“未来最大挑战还是海底捞太快了。”\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e张勇的预感变成了现实。2020年，张勇作出“抄底”扩张的误判，海底捞在激进扩张中新开门�家，然而很快，翻台率和营收大幅下滑，成为海底捞不得不面对的残酷现实。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e2021年下半年，海底捞紧急刹车，宣布大规模关�家。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e“我对趋势判断错了。”对此，张勇多次承认，自己对海底捞的战略失误有相当大的责任，此前做出的开店策略是完全错误的。“目前的苦果，只能由我们自己一口一口咽下去。”\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-pm-slice=\"7 4 []\" powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-size: 16px; letter-spacing: 0.544px; margin-bottom: 0px; opacity: 0.54; outline: 0px\"\u003e\u003csection style=\"color: rgb(255, 255, 255); font-size: 48px; letter-spacing: 3px; line-height: 1; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cspan style=\"outline: 0px; text-shadow: rgb(137, 129, 103) 1px 1px, rgb(137, 129, 103) 1px -1px, rgb(137, 129, 103) -1px 1px, rgb(137, 129, 103) -1px -1px, rgb(137, 129, 103) 0px 1px, rgb(137, 129, 103) 0px -1px, rgb(137, 129, 103) 1px 0px, rgb(137, 129, 103) -1px 0px\"\u003e\u003cem style=\"outline: 0px\"\u003e\u003cstrong style=\"outline: 0px\"\u003e\u003cspan leaf=\"\"\u003e02\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(58, 122, 174); font-size: 20px; letter-spacing: 1.5px; margin-bottom: 0px; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_1--\u003e扩张起伏，四年两次换CEO\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e2021年，海底捞净亏�.6亿元。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e在这种情况下，张勇�𻂋月卸任海底捞CEO。临危出任新CEO的，是跟随了张勇多年的老员工杨利娟。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e杨利娟�年加入海底捞，并在不久后做到了店长。21岁时，杨利娟独立运营海底捞第一家跨区域经营的西安门店。2018年，她以COO的身份和张勇一起见证了海底捞上市的钟声。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e从张勇“慈不掌兵”的准则来看，杨利娟无疑是一位“铁娘子”。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e在海底捞决定“断臂求生”时，杨利娟全权负责“啄木鸟”计划，果断关店、收缩扩张；随后，她又推动“硬骨头”计划，大刀阔斧地改革组织架构和薪酬体系，推动爆品创新和私域运营，带领海底捞再次进入扩张轨道。\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px; text-align: center\"\u003e\u003cspan leaf=\"\" style=\"font-size: 12px; letter-spacing: 1px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e某海底捞门店。左雨晴 摄\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e历经两年的改革重整，海底捞的业绩实现了稳健增长。2023年，海底捞全年实现营�.53亿元，同比增�.6%；年内溢�.95亿元，同比增长�.6%。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e形势好转后，海底捞�年再度换帅。苟轶群接力杨利娟，任海底捞执行董事及首席执行官，后者则“转舵”由盈转亏的特海国际，要为海外版海底捞再打一场“翻身仗”。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e在公告中，海底捞肯定了杨利娟此前的成绩：“如今健康发展及可持续增长的局面很大程度上归功于杨女士的领导。”\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e与杨利娟一样，苟轶群也是海底捞最早期的一批员工。在海底捞任职期间，苟轶群曾担任首席财务官、信息技术负责人、供应链及采购管理负责人等多个职位。在被委任为海底捞首席执行官之前，苟轶群为海底捞副总经理，并负责投资业务。\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e对于变更CEO的理由，海底捞表示，随著本公司迈入下一发展阶段，海底捞将在精细化管理基本面业务的同时，推动创业创新与数字化发展。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e“与杨女士一样，苟先生亦见证了本集团的发展，对本集团的战略方向、经营环境、管理理念及核心价值观有着深刻的理解。彼于战略决策、企业管理、供应链监督及合作发展方面拥有丰富经验，实属带领本集团进行转型的理想人选。”海底捞在公告中表示。\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e公告显示，在苟轶群的领导下，海底捞已设立两大核心委员会：创业创新委员会及数字化运营委员会。这意味着，海底捞将开启多元化业务，朝多层级及多品类方向发展。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-pm-slice=\"7 4 []\" powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-size: 16px; letter-spacing: 0.544px; margin-bottom: 0px; opacity: 0.54; outline: 0px\"\u003e\u003csection style=\"color: rgb(255, 255, 255); font-size: 48px; letter-spacing: 3px; line-height: 1; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cspan style=\"outline: 0px; text-shadow: rgb(137, 129, 103) 1px 1px, rgb(137, 129, 103) 1px -1px, rgb(137, 129, 103) -1px 1px, rgb(137, 129, 103) -1px -1px, rgb(137, 129, 103) 0px 1px, rgb(137, 129, 103) 0px -1px, rgb(137, 129, 103) 1px 0px, rgb(137, 129, 103) -1px 0px\"\u003e\u003cem style=\"outline: 0px\"\u003e\u003cstrong style=\"outline: 0px\"\u003e\u003cspan leaf=\"\"\u003e03\u003c/span\u003e\u003c/strong\u003e\u003c/em\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection powered-by=\"xiumi.us\" style=\"background-color: rgb(255, 255, 255); color: rgb(58, 122, 174); font-size: 20px; letter-spacing: 1.5px; margin-bottom: 0px; outline: 0px; text-align: center\"\u003e\u003cp style=\"outline: 0px\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_2--\u003e创始人回归，加速第二次创业\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e进�年，海底捞再次面临挑战——上半年营收利润双降，餐厅经营收入跌�亿。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e数据显示，2025年上半年，海底捞实现营�.033亿元，同比下񝼅.7%；集团核心经营利�.081亿元，同比下�.0%；利�.546亿元，同比下�.7%。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e海底捞表示，利润下降主要受翻台率下降以及产品、场景等创新模式方面的初期调整影响。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e随着餐饮市场竞争加剧，单靠服务这一招“鲜”就可以吃遍天的时代，已经成为了过去。更何况，外卖“早产”麻酱、服务员佩戴打赏二维码等事件，也让海底捞的服务特色面临考验。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e业绩承压下，张勇重任CEO的意义，不言而喻。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mkessdt11ejk\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e1�日，海底捞发布公告称，董事会主席兼执行董事张勇已获委任为公司首席执行官。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e实际上，在卸任CEO的四年中，张勇从未远离海底捞的核心决策圈。卸任CEO后，张勇继续担任董事会主席兼执行董事，参与制定长期战略。无论是“啄木鸟计划”还是发展多元化业务，其背后都有张勇的影子。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e在业内人士看来，张勇回归一线，或是为加速推动“红石榴计划”落地，开拓第二增长曲线。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e“红石榴计划”是海底捞�𻂐月启动的多元化战略。据海底捞介绍，截�𻂎月底，该计划已成功孵化出包括“焰请烤肉铺子”“小嗨爱炸”在内�个餐饮品牌。2025年上半年，海底捞“其他餐厅收入”录𻯫.97亿元，同比增�.0%。\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e值得注意的是，在张勇回归的同时，海底捞调整董事会结构，任命四位女性执行董事。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e公告称，为支持公司持续创新及长期发展，积极磨砺并培养年轻一代管理团队，李娜娜、朱银花、焦德凤及朱轩宜已分别获委任为公司执行董事，�𻂉�日起生效。记者注意到，从新任四位董事的履历来看，四位新董事年龄�岁�岁之间，均长期在海底捞体系内成长，分别来自区域运营管理、产品与供应链管理及集团战略支持等不同岗位，具有较为完整的一线经营与管理经验。\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e董事会在公告中表示，考虑到公司的战略方向及未来发展需要，董事会认为委任新董事将会带来新视野和新动力，提升董事会效率，并有助于公司维持高标准的企业管治。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"font-size: 16px; letter-spacing: 1px\"\u003e迎回创始人坐镇，海底捞能否再次走出瓶颈期，仍需时间检验。\u003c/span\u003e\u003c/p\u003e\u003csection style=\"line-height: 1.75em; margin: 0px 8px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 1px\"\u003e\u003cspan style=\"font-size: 16px; letter-spacing: 1px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"letter-spacing: 0.578px; line-height: 1.75em; margin-bottom: 0px; margin-left: 8px; margin-right: 8px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 1px\"\u003e\u003cspan leaf=\"\"\u003e编辑：韩娇娇\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"letter-spacing: 0.578px; line-height: 1.75em; margin-bottom: 0px; margin-left: 8px; margin-right: 8px\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 1px\"\u003e\u003cspan leaf=\"\"\u003e责编：赵一凡\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003cstyle\u003e.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-COLOR-ACTIVE: #373737}.data_color_scheme_dark{--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-5: #2c2c2c;--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-REDORANGE: #ff6146;--weui-BG-0: #111111;--weui-BG-1: #1E1E1E;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: 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